Ugly models: A new trend in plus size Britain

The London based ugly model agency is holding a casting call on Wednesday where 130 hopefuls will vie to join the eclectic mix of models already on the books, including a bearded lady and a man who can make his eyeballs pop out of his head.

The name 'ugly' was designed to shock people when the agency was founded in 1969, but Russ one of the bookers is quite clear that not one of their models is ugly

RT’s Polly Boiko went to see what their looking for and why more people in the UK modeling industry are growing tired of rake thin six foot models and want someone with a bit more character.